I have an opinion. It’s controversial. It’s definitely the minority position. It will undoubtedly subject me to ridicule amongst my peers. And it may even cost me some business. Nevertheless, I can’t shake myself from it.
Et cetera, et cetera. Sure, it’s a blog post about the relative importance of search-engine optimization in marketing plans for law firms, which doesn’t strike me as too controversial. But one could apply the lede as a boilerplate to most pieces of self-published copy. Unless, of course, the copy in question is oriented toward refuting multiple contrarian views of the conventional wisdom.
Which (actually) is what the post linked above does. How meta!
Tags: Blatant Honesty, Blogging, Good Ledes
