Google had, by far, the best Superbowl ad last night. For one thing, it wasn’t based around rank hatred of women. For another, it managed to be poignant and touching in the space of 30 seconds.

Ezra Klein at The Washington Post echoes my sentiments exactly. I loved the spot, while — to use an understatement meant to preserve some degree of professionalism — not-loving the others that were compelling enough to commit to memory in the first place.

For those who missed it, the full spot, “Parisian Love,” is after the jump. (Note: It was a minute-long spot, not, as Klein indicates, a 30-second one.)